Wendy’s
Fresh takes,
real flavor
From crave-worthy sandwiches to fresh, flavorful sides and sweet finishes, each specialty item is made to order with real ingredients and surprising flavor combinations. Wendy’s limited-time menu offerings brings bold new twists to the classics you love — crafted with the same “Quality Is Our Recipe” commitment that started it all.
Project Type
Limited Time Offer Campaigns
Industry
Quick Service Restaurant (QSR)
Approach
Campaign creative and photography leaned into appetite appeal and authenticity — showcasing each limited-time item as freshly made, boldly flavorful, and unmistakably Wendy’s.
Activation
Dynamic in-store displays, packaging callouts, and promotional assets invited fans to savor something fresh. Integrated across digital, social, and in-restaurant touchpoints, the campaigns built excitement for new menu drops while reinforcing Wendy’s commitment to real ingredients and honest value.
