Obesity & Metabolic Health | Medtronic
Move beyond the
weight loss battle
Frustration, fear, and stigma often prevent patients with obesity from seeking treatment. The Make Your Move campaign reframed the conversation — shifting focus from shame to empowerment and encouraging patients to take meaningful steps toward better health.
Project Type
Patient Activation Digital Campaign
Industry
Healthcare
Approach
The theme celebrated progress in all forms — big and small — as patients reclaimed control over their journey. The messaging and visuals used the idea of movement to inspire confidence and action.
Activation
Digital and social ads, website refresh, and patient materials designed to inform, support, and motivate
Strategic communications guide for consistent messaging across patient touchpoints
