Wendy’s
Quality without the
premium price tag
From the start, founder Dave Thomas built Wendy’s on a simple belief: fast food should never mean cutting corners. The Quality Is Our Recipe platform carries that promise forward — real ingredients, made fresh to order, without compromise.
Project Type
In-Store Branding Campaign
Industry
Quick Service Restaurant (QSR)
Approach
Creative direction and photography brought the brand’s core message to life, emphasizing fresh ingredients.
Activation
In-store signage, packaging, and core menu items reinforced Wendy’s reputation for honest quality at an affordable price.
