Surgical Energy | Medtronic
A legacy of trust
and innovation
Trust in the operating room is earned through a proven history of consistent quality and performance. Built on decades of surgical excellence, the Surgical Energy portfolio needed a unified voice and visual identity to communicate both heritage and forward momentum.
Project Type
Portfolio Rebrand
Industry
Healthcare
Approach
A unified strategic framework clarified positioning, strengthened differentiation, and reinforced credibility — ensuring each product family fit within a cohesive story: It takes trust to advance.
Activation
Messaging and creative system across digital, print, and sales channels
Visual identity and campaign assets connecting all offerings under a shared theme of innovation and trust
Strategic communications guide for consistent execution across content and channels
