Patient Monitoring | Medtronic

An ecosystem of
connected care

Hospitals face increasing strain, from staffing shortages to rising acuity. The HealthCast™ portfolio unites proven monitoring technologies into one intelligent ecosystem, empowering clinicians to act sooner and extend care beyond the hospital.

Project Type
Portfolio Launch

Industry
Healthcare

Approach

The “Always on watch” theme redefined patient monitoring as a proactive, intelligent partner in care. The integration of BioButton® and VitalSync™ technologies made that idea tangible.

Activation

  • Messaging guide aligning all communications under the connected-care story

  • Digital experiences and visual system reinforcing the ecosystem concept

  • Integrated launch campaign and sales tools

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Portfolio Rebrand