Surgical Robotics | Medtronic
A new era in surgical robotics
With the launch of the Hugo™ RAS platform, Medtronic entered the surgical robotics space to redefine what’s possible and expand access to advanced care worldwide.
At the heart of this launch was the promise of continuous innovation designed to advance surgical care and make it accessible to more people, everywhere.
Project Type
Regional Launch Campaign
Industry
Healthcare
Approach
Core messaging positioned Hugo™ RAS as a groundbreaking, accessible platform combining robotic innovation with trusted surgical technologies and services — making possibility within reach.
Activation
Messaging and creative framework to build awareness and excitement
Visual storytelling to establish Hugo™ as a new force in robotic-assisted surgery
Digital, print, and out-of-home launch campaign
