Mr. M Benefits Consulting
Building sustainable
benefits
Drawing on the co-founder’s deep appreciation for how nature sustains and restores, Mr. M Benefits Consulting reimagines benefits strategy as a living ecosystem — one that supports people, adapts to change, and grows stronger over time. The brand identity channels that perspective through natural forms and harmonious tones that signal stability, empathy, and optimism.
Project Type
Brand Identity
Industry
Benefits Management
Approach
The brand system — from logo to color palette — reflects calm confidence and resilience. Cool blues and soft neutrals convey clarity and trust, while flowing lines evoke motion and balance.
Activation
Brand identity and visual system
Brand launch campaign theme
Digital and social content emphasizing growth and connection
Marketing and promotional materials positioning benefits strategy as a living, evolving system
Mateo Rincon | Founder & CEO
“I never imagined someone was going to be able to capture my essence graphically and in a logo that works for all lines of industries.”
