Smirnoff
Evocative worlds,
iconic cocktails
Smirnoff’s Signature Drinks campaign brought creative mixed drinks to life around the world through bold, artful storytelling. Partnering with David LaChapelle, the campaign celebrated each regional drink by immersing consumers in the vivid worlds that inspired it.
Project Type
Promotional Campaign
Industry
Beverage
Approach
Illustrations, comps, and final renders were developed to capture the artistry and imagination behind each cocktail, creating a global sense of connection through taste and culture.
Activation
Deployed across on-trade and off-trade environments, the visuals elevated Smirnoff’s position as a brand synonymous with creativity and global appeal.
